Web design a cyclical phenomenon

After visiting dozens of sites can be asked what is the current trend in design and especially goes to where there be? This question is not so simple it looks and it seems that in fact it is without object As the following article will show you.

After studying the lives of hundreds of sites over recent years, it is clear that there was no change No innovation in design in the 18 or 24 months. This is all the more surprising that is now possible to establish a cycle about the design sites.

The new sites, whether professional or personal all seem - I know we can always find the cons example, if "all" bothers you, put "most" instead - Begin the same way. The first version of a site is Always in search of "Cool" and "nice". The degree of "Coolness" as measured by the number of Java applets, scripts JavaScript, flashing buttons and color worthy of Rio Carnival on the home page.

Extra points are awarded for pages Introduction to Flash, wallpapers infinitely repeating the company logo, images over 100 KB and the file Music MIDI or WAV 500 KB If in addition, the site was performed by a intern or the cousin of the leader, you are sure explode the level of "coolness."

You should arrive at exactly the same result by considering only the complexity navigation, the impossibility of finding the information you seek and the ratio (or lack of ratio) between site content and image of the company. Do you really think the site provider syringes is "cool"?

Then comes the phase of the project. The trigger is the discovery that no one else visiting the home page site, the controls are reduced to zero and the only messages received from the Web offer to earn $ 250 000 in three days without work or invest.

In short, the decision is made to appeal to a person resolve problems caused by the previous person. According choice made at this level, the site will take different directions.

One possibility is to ask a graphic More expensive and if possible without familial relationship with the CEO, to rethink the site. It will immediately identify the problem as the fault of the "designer without qualification or experience you had previously hired. "The solution will involve a new layout and new graphics more numerous brighter, more contrasting ... The same result you blind with sunglasses and the monitor turned off.

Another approach is to ask a IT Manager to take over the development of the site. The result will be weeks or months of programming in all languages the universe, one or more databases and a cookie everywhere. Finally a site dazzling and impressive.

Besides, everyone is captivated by the talents of the team computer, everyone except visitors who are not still nothing and did not answer their questions.

Once these two steps, successively or not, the scenario that many companies are implementing is simply "drop Internet and its broken promises required. Those who decide to continue their efforts determine tackle the problem and solve it.

We thus arrive at the final site, set up by a mix of designers, programmers, marketing people and few experts who really experience and References serious behind.

The user will then discover a site to the easy navigation and functional, Fast loading images and relevant and content, content, and yet still quality content.

And finally, this site will deliver a carton because its promises of readily accessible information presented in environment professional by a company that cares its users and customers.